Marit Halvorsen

Eleven years of identity work, the last six of it freelance. I come in at the point where a company can describe what it does but cannot describe what it looks like, and I leave when the rules are written down and someone in-house can apply them without calling me.

Most of my work is for industrial and public-sector clients, which means the mark has to hold at a third of an inch on a van door and at thirteen feet on a building. That constraint decides almost everything.